From first impression to closed pipeline.
Tom Van Vu.
Data-led thinking.
Strategic precision.
Extraordinary growth.
I connect brands, audiences, and technology to build growth that matters. 15+ years turning complex challenges into measurable impact for B2B and B2C brands.
From first impression to closed pipeline.
Atmel (Microchip)
Global campaign revenue growth
Bank of the West / BMO
Tier 1 win-rate lift via ABX
Mirastar Federal Credit Union
Campaign conversion growth
Glassdoor / U.S. Bank
CRM lead-conversion lift
Growth built across industry-leading brands
Big challenges. Bigger impact.
From buying groups to boardrooms: growth programs at the intersection of strategy, storytelling, and technology, proven by results.
+155%
increase in ABM account acquisition
Penetrating buying groups, not just accounts.
2020 — 2023
+320%
increase in campaign conversions
A new brand. A new growth engine.
2024 — 2026
+156%
automotive sales opportunities
Turning technical audiences into opportunity.
2012 — 2016
+300%
product evaluation requests
Finding the innovators beyond the obvious.
2014
The art and science of growth.
Growth & account-based marketing
Full-funnel acquisition. Precision ABM. Buying-group strategies that connect the right audience to the right opportunity.
Demandbase · GTM · PLG / SLG
Paid media & performance
Integrated campaigns across search, social, programmatic, streaming, and connected TV. Every channel accountable to results.
DV360 · Amazon DSP · Google Ads
Lifecycle & personalization
Signal-driven journeys, next-best actions, and CRM orchestration that turn engagement into lasting customer relationships.
Adobe Journey Optimizer · Marketo
AI-enabled marketing
Audience intelligence, agent workflows, and performance analysis—with responsible review and measurable business outcomes.
Agent workflows · Analytics · Automation
Built on experience.
Driven by what’s next.
15+ years of full-funnel growth leadership—from open-source ecosystems and semiconductor innovation to enterprise SaaS and financial services. One constant: meaningful growth.
Full résumé2024 — 2026Mirastar Federal Credit Union
Growth Digital Marketing & Campaign Strategist
Mirastar Federal Credit Union
Growth Digital Marketing & Campaign Strategist
Launched an omnichannel brand and growth strategy, increasing campaign conversions by 320%. Connected paid media, CRM, and personalized lifecycle journeys.
2020 — 2023Bank of the West / BMO
Digital Growth Partner & Performance Marketing Manager
Bank of the West / BMO
Digital Growth Partner & Performance Marketing Manager
Extended tiered 1:1 and 1:few Demandbase ABM into a full-funnel ABX motion. Tier 1 accounts reached by personalized journeys and tailored sponsored media closed at an 89% higher win rate than control accounts, and SQOs in priority verticals grew 188%. Mid-funnel accelerator and nurture plays cut enterprise deal cycles from 9 to 6.8 months, and cost per qualified opportunity fell 48% while budget scaled 3×. Also increased ABM account acquisition by 155% and delivered a 180% conversion lift.
2019Glassdoor & U.S. Bank / Acqueon
Growth Campaign Manager · Consultant
Glassdoor & U.S. Bank / Acqueon
Growth Campaign Manager · Consultant
- Glassdoor — Harnessed CRM analytics and LeanData workflows to drive A/B testing automation across upper- and lower-funnel channels, increasing strategic SQOs by 30%.
- U.S. Bank (client engagement through Acqueon) — Connected CRM intelligence, Marketo, and LeanData automation to full-funnel growth programs, delivering an 878% lead-conversion lift and 7× ROI.
2017 — 2018EFI
Marketing Solutions Digital Program Manager
EFI
Marketing Solutions Digital Program Manager
Applied Clearbit AI/ML and ABM personalization to grow pipeline by 81%. Global integrated campaigns achieved a 78% performance lift and 1,890% ROI.
2016 — 2017Bauer’s Intelligent Transportation
Director of SEM Digital Marketing & Analyst
Bauer’s Intelligent Transportation
Director of SEM Digital Marketing & Analyst
Led search, integrated campaigns, and attribution across mobility brands and partner ecosystems, delivering a 267% lift in funnel efficiency.
2012 — 2016Atmel (Microchip)
Head of Digital Marketing & Customer Acquisition
Atmel (Microchip)
Head of Digital Marketing & Customer Acquisition
Led global digital growth, developer communities, and account-based personalization. The Atmel program won the inaugural Demandbase B2B Account-Based Marketing Ace Award in 2015.
2010 — 2012BroadMap
Director of Website & Marketing Programs
BroadMap
Director of Website & Marketing Programs
Built a five-stage growth strategy aligned to government broadband opportunities, supporting 14+ state-level customer opportunities.
2006 — 2010Jaspersoft (Tibco)
Sr. Manager of Websites & Digital Marketing
Jaspersoft (Tibco)
Sr. Manager of Websites & Digital Marketing
Built a freemium-to-paid funnel for an open-source community of one million developers. Achieved 550% conversion growth and 765% ROI.
A strategist’s mind.
An analyst’s precision.
I believe the strongest marketing brings analytical discipline and human understanding together. My work bridges developer communities and the C-suite, brand storytelling and performance, emerging technology and practical business outcomes.
My background combines digital media coursework with quantitative analysis and a measurable approach to complex systems.
A Foundation of Coursework in Digital Media and Communications, CADRE Laboratory for New Media. About Me / CVCU Times Luminaries Awards · Excellence in Marketing Finalist
Mirastar Federal Credit Union · Organizational finalist in Excellence in Marketing — Credit Union ($1B & Below) · 2025
Digital Banking Experience
Bank of the West · Contributing team for the iF Design Award–recognized, mobile-first website and app built with propelland, featuring carbon-impact tracking · 2023
Webby-recognized Means & Matters
Bank of the West · Led media amplification and distribution for the content hub and podcast: 2021 Webby and People’s Voice wins for the website; 2023 website nominee and podcast honoree · 2023
1% for the Planet · Planet Checking
Bank of the West · Drove media amplification and contextual programmatic for the Effie-recognized account that donates 1% of net revenue to environmental nonprofits · 2021
Climate-action for Sustainability integrated campaign
Bank of the West · Award-recognized campaign with the Community, Wavemaker, Razorfish, and the digital team: +29% aided awareness, +16% consideration, and 25%+ of new checking openings · 2021
Oracle Marketing Markie Finalist
Most Creative Marketing Campaign · Atmel · 2015
Stanford Graduate School of Business
Atmel team program featured in “Igniting the B2C in B2B”
Great growth starts
with a conversation.
Have an ambitious challenge? Let’s talk about what’s possible.